I came across this brand whilst browsing through lookbook (a site I will reference a lot, because it's fantastic) one winter evening last year and I ended up buying quite a few christmas presents and some lovely tops and sweaters for myself.
They are a brand based in California and they only make a few of each item because they believe in, and I quote, "quality over quantity" and I can vouch for that because the tops and sweaters I own are still as bright and soft as they were when I purchased them.
Their lookbooks are impressive, especially spring summer 2010, it's photographed extremely well.
Prep Jerks customer service matches their product quality too. I didn't receive one package because it was signed for and stolen by somebody else but when I got in contact with them they were nothing but polite and understanding and simply re-sent me another.
Most of their current items are out of stock, but at least it's a glimpse at whats to come. My favourites include the Love sweater, the Mac shopper and the Grace tee.
Their blog is worth a look too.
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